Friday 6/10/11
The Social Media Brief
Client Project - Booktoberfest/Project Flight
Saturday 6/11/11
Presenting your Search Strategy
Presenting your Display Advertising Strategy
Paid Advertising on Facebook
Assignments Due:
Last week's assignments - Due Friday 6/10:
1) Search Strategy
Develop a paid search engine marketing strategy including:
-comprehensive keyword list (utilizing Google keyword tool)
-writing text ads
-ad Groups
-linking strategy
2) Display advertising
Utilize compete, alexa, quantcast and/or google ad planner tool to determine sites with best audience to reach your target audience.
Develop a 2-month advertising schedule utilizing multiple websites to reach your target audience. Plan should include proposed ad sizes, impression levels, linking strategy and results analysis plan.
Assignments Due Next Week (Class 4 - Due Friday 6/17, 6PM):
Social Media Brief - your project
Social Media Strategy - your project
Social Media Tactics - your project
Revised assignments from last week - Search Strategy, Display Advertising Strategy, Facebook Advertising Strategy
