Friday 6/17/11
Social Media Case Study - Manduka Yoga
From Easy to Difficult - Steps to social media success
Saturday 6/18/11
Class Project - Promoting an event through social media marketing
Project Flight/Booktoberfest
Assignments Due Friday 6/17, 6PM:
Social Media Brief - your project
Social Media Checklist - your project
Revised assignments from last week - Search Strategy, Display Advertising Strategy, Facebook Advertising Strategy
Assignments Due Friday 6/24, 6PM:
Online Advertising Plans Book
-Paid Search Strategy
-Online Display Advertising Strategy
-Facebook Advertising Strategy
-Social Media Marketing Strategy
